Established in 2003, we are the only independent, locally owned and operated, full service concert production company in the San Francisco Bay Area and Northern California. We promote events 52 weeks a year in venues from clubs to stadiums to multi-day festivals and everything in between. APE exclusively operates and promotes concerts at the Greek Theatre at UC Berkeley, San Francisco’s Bill Graham Civic Auditorium, The Castro, and The Independent, the Fox Theater in Oakland, the Oxbow RiverStage in Napa, Lake Tahoe Outdoor Arena at Harveys, Channel 24 in Sacramento, as well as co-promoter of The Bellwether in Los Angeles. Our Annual festival and events include San Francisco’s Outside Lands and Golden Gate Park Concerts in Golden Gate Park.  Another Planet also includes Artist Management and Special Events divisions.  The founders of Another Planet Entertainment (APE) have a deep and long history in the Bay Area, having previously been with Bill Graham Presents. Named “Top Independent Promoter” in the United States by Billboard Magazine for the past 3 consecutive years, we strive to bring the very best experience to artists and audiences alike!

More than a cookie-cutter American rock festival, Outside Lands takes advantage of its setting in Golden Gate Park by pointedly celebrating all that is the Bay Area.— Rolling Stone
[The Independent] has hosted some of the era’s most important and most successful musical names — both when they were just barely known enough to fill the room, and when they were so huge it became nearly impossible to get inside.— SF Weekly


  • Gregg W. Perloff, President of Bill Graham Presents (BGP), leaves to build his own (independent) company, joined by longtime colleagues at Bill Graham Presents – Sherry Wasserman, former Senior VP and Head of Concert Production at BGP, and Steve Welkom, former Senior VP of Administration and Business Development for BGP. In November of that year, Allen Scott and his concert promotion company, Mystery Machine Productions merged with Another Planet Entertainment (APE), solidifying the company's foundation.

  • APE's premiere concert, in conjunction with Giants Enterprises: Bruce Springsteen & The E Street Band at Pacific Bell Park (now Oracle Park) in San Francisco on August 16th

  • The Independent opens its doors in February

  • APE becomes the exclusive promoter for the Greek Theatre at UC Berkeley

  • APE is selected as Promoter of the Year by Pollstar Concert Industry Awards

  • APE is selected by Dave Matthews Band to produce and promote its major outdoor benefit concert at Golden Gate Park in San Francisco on September 12th

  • APE produces its first annual summer concert series at Lake Tahoe Outdoor Arena at Harveys

  • APE presents Dave Matthews Band with The Black Eyed Peas at Pacific Bell Park (now Oracle Park) on August 12th and August 13th

  • APE presents the Northern California debut of Titanic: The Artifact Exhibition, featuring more than 300 authentic artifacts from the luxury liner, residing for an 8 month run at the Metreon in San Francisco

  • 1st Annual Treasure Island Music Festival in San Francisco

  • APE, in conjunction with Bay Area Productions, produces the highly successful national tours for Academy Award-winner Jamie Foxx

  • 1st Annual Outside Lands Music Festival in San Francisco featuring Radiohead, Tom Petty and Jack Johnson

  • Another Planet Event Group launches in January

  • The Fox Theater opens its doors in February

  • APE teams up with Lucasfilm Ltd. to produce Star Wars: In Concert for its world premiere at the 02 Arena in London on April 11th

  • 2nd Annual Outside Lands featuring Pearl Jam, Dave Matthews Band and Tenacious D

  • APE is awarded the exclusive contract to operate the historic Bill Graham Civic Auditorium in San Francisco

  • APE presents Paul McCartney at AT&T Park (now Oracle Park) on July 10th

  • 3rd Annual Outside Lands featuring Kings of Leon, Furthur feat. Phil Lesh & Bob Weir, and The Strokes

  • 4th Annual Outside Lands featuring Muse, Phish, and Arcade Fire

  • Another Planet Artist Management launches in April

  • 5th Annual Outside Lands featuring Metallica, Stevie Wonder, Neil Young, Foo Fighters and Jack White

  • 6th Annual Outside Lands featuring Paul McCartney, Red Hot Chili Peppers, Nine Inch Nails and Phoenix

  • 1st Annual Life Is Beautiful Festival in Downtown Las Vegas

  • Another Planet Entertainment celebrates its 10th anniversary

  • 7th Annual Outside Lands featuring Kanye West, Tom Petty & The Heartbreakers and The Killers

  • APE produces the final concert at Candlestick Park, “Last Pick at the Stick” with Paul McCartney on August 14th

  • The Independent celebrates its 10th Anniversary

  • APE celebrates 10 years as the exclusive promoter for the Greek Theatre at UC Berkeley.

  • 8th Annual Outside Lands featuring Elton John, Mumford & Sons, The Black Keys, Sam Smith and Kendrick Lamar

  • APE presents Billy Joel at AT&T Park (now Oracle Park) on September 5th

  • APE presents AC/DC at AT&T Park (now Oracle Park) on September 25th

  • Billboard Touring Awards names APE as the #1 Independent Promoter in the U.S.

  • APE celebrates 10 years of its annual summer concert series at Lake Tahoe Outdoor Arena at Harveys

  • 9th Annual Outside Lands featuring Radiohead, LCD Soundsystem, Lionel Richie, Lana Del Rey and J. Cole

  • Treasure Island Music Festival celebrates its 10th anniversary

  • Billboard Touring Awards names APE as the #1 Independent Promoter in the U.S., for the second consecutive year

  • Gregg Perloff wins Promoter of the Year at the Pollstar Concert Industry Awards

  • 1st Annual Colossal Clusterfest featuring Jerry Seinfeld, Kevin Hart and Bill Burr at Civic Center Plaza & Bill Graham Civic Auditorium in San Francisco

  • Monterey International Pop Festival celebrates 50 years with Phil Lesh, Jack Johnson and Leon Bridges at the Monterey County Fairgrounds

  • APE presents James Taylor & Bonnie Raitt at AT&T Park (now Oracle Park) on July 29th

  • 10th Anniversary of Outside Lands featuring Metallica, The Who, Gorillaz, Lorde and alt-J

  • In conjunction with Tipping Point, APE produces benefit concert Band Together Bay Area featuring Metallica, Dead & Company, G-Eazy, Dave Matthews & Tim Reynolds and Raphael Saadiq to support North Bay Fire relief. The event raises $17 million for recovery and rebuilding.

  • Billboard Touring Awards names APE as the #1 Independent Promoter Worldwide

  • To continue fundraising efforts, APE and Tipping Point produce another benefit concert Band Together 2 featuring Red Hot Chili Peppers and Lukas Nelson & Promise of the Real to support North Bay Fire relief, raising an additional $4 million for recovery and rebuilding

  • Another Planet Entertainment celebrates its 15th anniversary

  • Gregg Perloff wins Promoter of the Year at the Pollstar Concert Industry Awards for the second consecutive year

  • 11th annual Outside Lands featuring The Weeknd, Florence + The Machine, Janet Jackson, Future and Beck

  • Billboard Touring Awards names Outside Lands Music Festival Top Festival in the U.S.

  • Oxbow RiverStage launches its first season with inaugural concert featuring Steve Miller Band

  • APE presents Metallica at Chase Center for the venue's grand opening

  • 12th annual Outside Lands featuring Paul Simon, Childish Gambino, twenty one pilots, The Lumineers and Flume

  • The Fox Theater celebrates its 10th anniversary

  • The Independent celebrates its 15th Anniversary

  • APE celebrates 15 years as the exclusive promoter for the Greek Theatre at UC Berkeley

  • APE celebrates 10 years of operating the Bill Graham Civic Auditorium

  • Another Planet Management clients Tycho and Saint Sinner are nominated for a GRAMMY Award for their collaboration on the album Weather

  • Outside Lands presents Inside Lands, a two-day virtual festival featuring live and archival performances and attended by over 3 million people worldwide

  • Another Planet Management announces launch of Los Angeles office and merger with Telegraph Road Management, expanding its artist community to 15 artists. New clients include Billy Idol, Mike Campbell, Benmont Trench, Cherry Glazerr, Miya Folick, and Advertisement.

  • 13th Annual Outside Lands featuring Lizzo, The Strokes, Tame Impala and many more

  • APE is the proud new operator and exclusive promoter of the iconic Castro Theatre in San Francisco’s vibrant Castro neighborhood.

  • 14th Annual Outside Lands featuring Green Day, Post Malone, SZA and many more

  • APE is the proud new promoter of one of San Francisco’s oldest night clubs, Bimbo’s 365 Club, nestled in the lively North Beach neighborhood

  • Another Planet Entertainment teams up with Prime Social Group to bring the first California edition of Breakaway Music Festival to Bill Graham Civic Auditorium in San Francisco

  • Another Planet Entertainment and Teragram Ballroom unveil brand new venue in Los Angeles – The Bellwether

  • Another Planet Entertainment celebrates its 20th anniversary

  • 15th Annual Outside Lands featuring Kendrick Lamar, Foo Fighters, ODESZA and many more

  • Life is Beautiful celebrate its 15th year in Downtown Las Vegas

  • Another Planet partners with The Head and The Heart to launch inaugural Down In The Valley Festival in Napa




The historic Greek Theatre is an 8,500 capacity outdoor amphitheater located on the UC Berkeley campus in the foothills overlooking the San Francisco Bay. The Greek serves as a favorite venue for artists and audiences alike, renowned for its intimate setting and spectacular views. Another Planet Entertainment has been the exclusive promoter since 2004.



The Bill Graham Civic Auditorium is located in the heart of Civic Center Plaza and hosts the biggest concerts and events in San Francisco. The 8,500 capacity multi-purpose arena is the largest indoor concert space in the city. Another Planet Entertainment has operated the venue since 2010.



Built in 1928, this architectural masterpiece and former movie house underwent a $75 million renovation and reopened its doors in February of 2009 under the direction of Another Planet Entertainment. Featuring jaw-dropping original details, state-of-the-art Meyer sound system and a capacity of up to 2,800, the Fox is continuously recognized as a favorite among touring artists.



Lake Tahoe Outdoor Arena at Harveys is an open-air arena with a capacity of up to 8,500. Set to the majestic backdrop of the surrounding mountains and Lake Tahoe, this scenic venue plays host to the biggest names in music each Summer season.



Operated in partnership with Another Planet Entertainment and Blue Note Entertainment Group, the Oxbow RiverStage resides at historic Downtown Napa’s Oxbow Commons. Nestled against the scenic backdrop of the Napa River with views of rolling hills and vineyards, the venue is steps away from the world renowned Oxbow Public Market and top-rated restaurants and hotels.



Built in 1922, this iconic theatre located in the Castro neighborhood of San Francisco serves as a cherished landmark and cultural space of the vibrant Castro district. The Castro Theatre will celebrate its 100th Anniversary on June 22, 2022. Another Planet Entertainment is honored at the opportunity to be the new operator and exclusive promoter of the iconic venue and to continue the legacy of the Castro Theatre as it surpasses a century of entertainment.



The Independent is an intimate live music venue in San Francisco’s NOPA district that has produced over 3,000 concerts since its inception in 2004. Noted for its robust sound and lights, perfect sightlines and a professional, courteous staff, the 500-capacity club has become a staple for musicians and fans alike.




Since its inception in 2008, Outside Lands has been a disruptor of the live music landscape, rapidly evolving in less than a decade into one of the most influential and successful music and cultural festivals in the world. A true wonderland in one of America's most treasured city parks, Outside Lands is the crown jewel of San Francisco.

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Life is Beautiful is an inspirational music, food, art and learning festival held in the heart of Downtown Las Vegas. Spread over 11 city blocks, 4 massive stages host over 70 chart-topping musical acts. In addition to a killer musical lineup, Life is Beautiful brings a unique twist to the festival experience as food, art and learning are equally curated. The festival hosts cuisine from some of the country’s top chefs, specifically designed murals by street artists from all around the world, and talks from social innovators, business leaders, activists, technologists and artists sharing their inspirational journeys to living a beautiful life.

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