Em Beihold’s music converses and connects much like your closest friend would. She isn’t afraid to be blunt, disclose her insecurities, or laugh unexpectedly, and exudes nothing but love. It’s why she’s emerged as an unmistakable and inimitable platinum-certified pop songstress with north of 4 billion streams and widespread critical acclaim. She’s the girl on the red carpet with the $10 coat (who will proudly tell anyone who asks!) and who sends her hair stylist a picture of Jessica Rabbit as inspo for a late-night TV appearance. The Los Angeles native climbed into the pop culture conversation with the 2022 platinum smash “Numb Little Bug,” generating over 2 billion global streams in addition to cracking the Top 20 of the Billboard Hot 100, #1 on the Billboard Emerging Artists Chart, #5 at Pop radio and holding the #1 spot at Hot AC for three weeks. She only accelerated her rise with the Egg In The Backseat EP, making her late-night television debut on The Tonight Show Starring Jimmy Fallon. She incited the applause of The New York Times, Stereogum, Teen Vogue, V Magazine, and Variety who hailed, “Beihold is very much part of the new guard.” She lent her voice to a duet version of Stephen Sanchez’s “Until I Found You,” which has eclipsed 1 billion streams. Moreover, they lit up The Late Late Show with James Corden together with their energetic and honest performance. She opens up even more on a series of 2023 singles for Moon Projects/Republic Records including her upcoming single “Pedestal,” Oct 12th, which she’s been performing live the past year and has quickly become a fan favorite begging for a proper release.

Often described as the love child of Lily Allen, Taylor Swift and Ashnikko, Madelline creates left-of-center pop bops ranging in topics from death, ADHD, screen addiction, and therapy, all while remaining lighthearted. She considers her music to be a social commentary and is known for her witty lyricism. Madelline has gone viral multiple times on Instagram and Tiktok, growing her following to 100K+ on Tiktok and 122k+ on Instagram. Her single “dopamine” received over 160k streams the first day it dropped and has since generated over 7.5 million streams on Spotify alone. She has also graced the cover of multiple playlists on Spotify, all while remaining independent.

Madelline has established herself as a unique artist by releasing bilingual songs to honor her Canadian heritage, and her fans often argue whether they prefer the French or English versions. Madelline’s other skills include costumery, and she directs, produces, edits and acts in her own music videos.