Established in 2003, we are the only independent, locally owned and operated, full service concert production company in the San Francisco Bay Area and Northern California. We promote events 52 weeks a year in venues from clubs to stadiums to multi-day festivals and everything in between. APE exclusively operates and promotes concerts at the Greek Theatre at UC Berkeley, San Francisco’s Bill Graham Civic Auditorium and The Independent, the Fox Theater in Oakland, the Oxbow RiverStage in Napa, and Lake Tahoe Outdoor Arena at Harveys. Annual festivals include San Francisco’s Outside Lands in Golden Gate Park and Las Vegas’ Life is Beautiful.  Another Planet also includes Artist Management and Special Events divisions.  The founders of Another Planet Entertainment (APE) have a deep and long history in the Bay Area, having previously been with Bill Graham Presents. Named “Top Independent Promoter” in the United States by Billboard Magazine for the past 3 consecutive years, we strive to bring the very best experience to artists and audiences alike!

More than a cookie-cutter American rock festival, Outside Lands takes advantage of its setting in Golden Gate Park by pointedly celebrating all that is the Bay Area.— Rolling Stone
[The Independent] has hosted some of the era's most important and most successful musical names — both when they were just barely known enough to fill the room, and when they were so huge it became nearly impossible to get inside.— SF Weekly
  • Gregg W. Perloff, President of Bill Graham Presents (BGP), leaves to build his own (independent) company, joined by longtime colleagues at Bill Graham Presents – Sherry Wasserman, former Senior VP and Head of Concert Production at BGP, and Steve Welkom, former Senior VP of Administration and Business Development for BGP. In November of that year, Allen Scott and his concert promotion company, Mystery Machine Productions merged with Another Planet Entertainment (APE), solidifying the company's foundation.

    • APE's premiere concert, in conjunction with Giants Enterprises: Bruce Springsteen & The E Street Band at Pacific Bell Park (now AT&T Park) in San Francisco on August 16th

      • The Independent opens its doors in February

        • APE becomes the exclusive promoter for the Greek Theatre at UC Berkeley

          • APE is selected as Promoter of the Year by Pollstar Concert Industry Awards

            • APE is selected by Dave Matthews Band to produce and promote its major outdoor benefit concert at Golden Gate Park in San Francisco on September 12th

              • APE produces its first annual summer concert series at Lake Tahoe Outdoor Arena at Harveys

                • APE presents Dave Matthews Band with The Black Eyed Peas at Pacific Bell Park on August 12th and August 13th

                  • APE presents the Northern California debut of Titanic: The Artifact Exhibition, featuring more than 300 authentic artifacts from the luxury liner, residing for an 8 month run at the Metreon in San Francisco

                    • 1st Annual Treasure Island Music Festival in San Francisco

                      • APE, in conjunction with Bay Area Productions, produces the highly successful national tours for Academy Award-winner Jamie Foxx

                        • 1st Annual Outside Lands Music Festival in San Francisco featuring Radiohead, Tom Petty and Jack Johnson

                          • Another Planet Event Group launches in January

                            • The Fox Theater opens its doors in February

                              • APE teams up with Lucasfilm Ltd. to produce Star Wars: In Concert for its world premiere at the 02 Arena in London on April 11th

                                • 2nd Annual Outside Lands featuring Pearl Jam, Dave Matthews Band and Tenacious D

                                  • APE is awarded the exclusive contract to operate the historic Bill Graham Civic Auditorium in San Francisco

                                    • APE presents Paul McCartney at AT&T Park on July 10th

                                      • 3rd Annual Outside Lands featuring Kings of Leon, Furthur feat. Phil Lesh & Bob Weir, and The Strokes

                                        • 4th Annual Outside Lands featuring Muse, Phish, and Arcade Fire

                                          • Another Planet Artist Management launches in April

                                            • 5th Annual Outside Lands featuring Metallica, Stevie Wonder, Neil Young, Foo Fighters and Jack White

                                              • 6th Annual Outside Lands featuring Paul McCartney, Red Hot Chili Peppers, Nine Inch Nails and Phoenix

                                                • 1st Annual Life Is Beautiful Festival in Downtown Las Vegas

                                                  • 7th Annual Outside Lands featuring Kanye West, Tom Petty & The Heartbreakers and The Killers

                                                    • APE produces the final concert at Candlestick Park, “Last Pick at the Stick” with Paul McCartney on August 14th

                                                      • 8th Annual Outside Lands featuring Elton John, Mumford & Sons, The Black Keys, Sam Smith and Kendrick Lamar

                                                        • APE presents Billy Joel at AT&T Park on September 5th

                                                          • APE presents AC/DC at AT&T Park on September 25th

                                                            • Billboard Touring Awards names APE as the #1 Independent Promoter in the U.S.

                                                              • 9th Annual Outside Lands featuring Radiohead, LCD Soundsystem, Lionel Richie, Lana Del Rey and J. Cole

                                                                • Treasure Island Music Festival celebrates its 10th anniversary

                                                                  • Billboard Touring Awards names APE as the #1 Independent Promoter in the U.S., for the second consecutive year

                                                                    • Gregg Perloff wins Promoter of the Year at the Pollstar Concert Industry Awards

                                                                      • 1st Annual Colossal Clusterfest featuring Jerry Seinfeld, Kevin Hart and Bill Burr at Civic Center Plaza & Bill Graham Civic Auditorium in San Francisco

                                                                        • Monterey International Pop Festival celebrates 50 years with Phil Lesh, Jack Johnson and Leon Bridges at the Monterey County Fairgrounds

                                                                          • APE presents James Taylor & Bonnie Raitt at AT&T Park on July 29th

                                                                            • 10th Anniversary of Outside Lands featuring Metallica, The Who, Gorillaz, Lorde and alt-J

                                                                              • In conjunction with Tipping Point, APE produces benefit concert Band Together Bay Area featuring Metallica, Dead & Company, G-Eazy, Dave Matthews & Tim Reynolds and Raphael Saadiq to support North Bay Fire relief. The event raises $17 million for recovery and rebuilding.

                                                                                • Billboard Touring Awards names APE as the #1 Independent Promoter Worldwide

                                                                                  • Gregg Perloff wins Promoter of the Year at the Pollstar Concert Industry Awards


Venue Logo


The historic Greek Theatre is an 8,500 capacity outdoor amphitheater located on the UC Berkeley campus in the foothills overlooking the San Francisco Bay. The Greek serves as a favorite venue for artists and audiences alike, renowned for its intimate setting and spectacular views. Another Planet Entertainment has been the exclusive promoter since 2004.

Venue Logo


The Bill Graham Civic Auditorium is located in the heart of Civic Center Plaza and hosts the biggest concerts and events in San Francisco. The 8,500 capacity multi-purpose arena is the largest indoor concert space in the city. Another Planet Entertainment has operated the venue since 2010.

Venue Logo


Built in 1928, this architectural masterpiece and former movie house underwent a $75 million renovation and reopened its doors in February of 2009 under the direction of Another Planet Entertainment. Featuring jaw-dropping original details, state-of-the-art Meyer sound system and a capacity of up to 2,800, the Fox is continuously recognized as a favorite among touring artists.

Venue Logo


Lake Tahoe Outdoor Arena at Harveys is an open-air arena with a capacity of up to 8,500. Set to the majestic backdrop of the surrounding mountains and Lake Tahoe, this scenic venue plays host to the biggest names in music each Summer season.

Venue Logo


Operated in partnership with Another Planet Entertainment and Blue Note Entertainment Group, the Oxbow RiverStage resides at historic Downtown Napa’s Oxbow Commons. Nestled against the scenic backdrop of the Napa River with views of rolling hills and vineyards, the venue is steps away from the world renowned Oxbow Public Market and top-rated restaurants and hotels.

Venue Logo


The Independent is an intimate live music venue in San Francisco’s NOPA district that has produced over 3,000 concerts since its inception in 2004. Noted for its robust sound and lights, perfect sightlines and a professional, courteous staff, the 500-capacity club has become a staple for musicians and fans alike.


Festival Logo


Since its inception in 2008, Outside Lands has been a disruptor of the live music landscape, rapidly evolving in less than a decade into one of the most influential and successful music and cultural festivals in the world. A true wonderland in one of America's most treasured city parks, Outside Lands is the crown jewel of San Francisco.

Visit Site
Festival Logo


Produced by Another Planet Entertainment and Noise Pop, Treasure Island Music Festival grew to become one of the west coast’s most-loved festivals. Established in 2007, TIMF featured artist performances with no overlapping sets, Bay Area cuisine, and the gorgeous, panoramic views of the San Francisco Bay serving as the festival’s backdrop. It quickly became one of the premiere music events of the fall concert season thanks to its consistently fresh and exciting lineups. It was with heavy hearts in 2019 that we announced the festival would be on hiatus for the foreseeable future.

Visit Site
Festival Logo


Life is Beautiful is an inspirational music, food, art and learning festival held in the heart of Downtown Las Vegas. Spread over 11 city blocks, 4 massive stages host over 70 chart-topping musical acts. In addition to a killer musical lineup, Life is Beautiful brings a unique twist to the festival experience as food, art and learning are equally curated. The festival hosts cuisine from some of the country’s top chefs, specifically designed murals by street artists from all around the world, and talks from social innovators, business leaders, activists, technologists and artists sharing their inspirational journeys to living a beautiful life.

Visit Site
Festival Logo


Clusterfest is the ultimate experience for comedy fanatics and pop culture junkies. Comedians, bands and attractions are spread across multiple outdoor and indoor stages in the heart of San Francisco for a weekend that’ll make everyone you meet thereafter jealous. Immerse yourself in your favorite shows. Laugh your ass off with your favorite performers live. Dance the weekend away with some of the coolest bands ever. Surround yourself with like-minded folks who will accept you for the weirdo you are.

Visit Site



Aug 9, 2018 | Variety Another Planet Entertainment Marks 15 Years of Business in the San Francisco Bay

Jul 27, 2018 | Billboard Outside Lands Promoter Another Planet Entertainment Turns 15; Lars Ulrich & Marc Geiger Pile on the Praise

Apr 26, 2018 | Forbes Meet The Women Running One Of The Nation's Largest Concert Promotion Companies

Feb 8, 2018 | Pollstar Pollstar Awards Winners: Tom Petty, Cara Lewis, Gregg Perloff, Bruno Mars

Nov 10, 2017 | SF Gate Band Together Bay Area producers say concert brought in $17 million

Nov 9, 2017 | The Mercury News Metallica thrills at uplifting Band Together Bay Area Benefit Concert

Oct 31, 2017 | San Francisco Business Times Healing through the sound of music: Gregg and Laura Perloff give to UCSF Benioff Children's Hospital

Aug 8, 2017 | San Francisco Magazine Meet the Man Behind the Curtain at Outside Lands

Aug 5, 2017 | San Francisco Chronicle At age 10, Outside Lands festival an outsider no more

Aug 1, 2017 | Uproxx How San Francisco’s Outside Lands Shaped Music Festival Culture Over The Last Ten Years

Apr 14, 2017 | The New York Times Monterey Pop, the Rock Festival That Sparked It All, Returns

Apr 5, 2017 | Amplify The Kids Are Alright: Perloff Talks Booking The Who and Metallica for Outside Lands

Apr 2016 | Pollstar Magazine Executive Profile - Gregg Perloff

Oct 28, 2015 | 7x7 Magazine The Legendary Rescue of the Fox Theater Oakland

Oct 19, 2015 | San Francisco Business Times How an old naval base turned into a $15 million music festival

Jul 13, 2015 | San Francisco Business Times Outside Lands music festival is a rising star in economy

Sep 12, 2014 | San Francisco Business Times California’s Concert Ringmaster

Aug 18, 2014 | Oakland Tribune & San Jose Mercury News Candlestick Park: Paul McCartney bids farewell to historic concert venue

Feb 19, 2014 | SF Weekly The Independent is the Zen Master of Clubs

Feb 11, 2014 | SF Bay Guardian A Very Indy Decade

Feb 7, 2014 | Oakland Tribune & San Jose Mercury News Independent 10th Anniversary Celebration

Feb 3, 2014 | San Francisco Chronicle The Independent Celebrates 10 Year Anniversary

Oct 16, 2013 | East Bay Express Treasure Island: The 'Anti-Music Festival'

Jul 11, 2013 | Oakland Tribune & San Jose Mercury News Outside Lands' Allen Scott talks concerts

Jul 2013 | Oakland Magazine Best Live Music Venue: Fox Theater Oakland

Jun 20, 2013 | Rolling Stone The Best Amphitheaters in America

Feb 25, 2013 | SF Weekly Seven Reasons Oakland Is Cooler Than We Thought

Oct 15, 2012 | SF Weekly Treasure Island 2012 Review: Good Bands Versus Great Weather

Oct 7, 2012 | San Francisco Chronicle Treasure Island Music Festival preview

Aug 14, 2012 | The Wall Street Journal Outside, Glancing Back

Aug 13, 2012 | Rolling Stone Metallica, Neil Young, Jack White Rock Outside Lands

Aug 9, 2012 | SF Weekly Outside Lands Promoter Allen Scott on the Festival's Evolution

Jul 20, 2012 | Diablo Magazine Meet: Gregg Perloff

Oct 18, 2011 | Rolling Stone Death Cab for Cutie, Hold Steady Rock Eclectic Treasure Island Festival

Oct 12, 2011 | East Bay Express A Boutique Experience at Treasure Island Festival

Aug 15, 2011 | Rolling Stone Arcade Fire, Muse, John Fogerty Light Up SF at Outside Lands

Aug 14, 2011 | San Francisco Chronicle Outside Lands festival proves local success

Jul 15, 2009 | East Bay Express Best of the East Bay: Best Venue - Fox Theater

Jul 15, 2009 | East Bay Express Best of the East Bay: Best Cultural Improvement

Sep 18, 2008 | Rolling Stone Radiohead, Petty start the party in Golden Gate Park!

Aug 15, 2009 | East Bay Times Bay Area remains focus of concert promoter's expanding business

Aug 13, 2008 | East Bay Express Gregg Perloff is the new Bill Graham

Jun 6, 2006 | Greenbiz First Major Music Venue to Offset Full Season's Carbon Emissions

Nov 14, 2004 | Contra Costa Times Perloff: Man Behind the Music

Oct 15, 2004 | San Francisco Chronicle Bob Dylan kicks off tour with a surprise show

Mar 10, 2004 | SF Weekly Independent Thinking

Mar 9, 2004 | Sacramento Bee Down to Earth

Aug 9, 2003 | LA Times When worlds collide

Jul 26, 2003 | San Francisco Chronicle Bill Graham protege turns indie, scores coup